Provides clear and useful guidance for tackling the toughest challenges.” The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth. ' The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. Clark Professor of Business Administration at Harvard Business School 'My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.' In the pivot-or-perish networked world of twenty-first-century business, this is mission-critical reading.” Eric shows how organizations of all kinds-not just startups-can be built to learn and adapt. “Continuous innovation is the key to long-term impact and success. Lawrence Summers, University Charles W. An essential blueprint for modern companies-from large corporations to family businesses or nonprofits-for decades to come.” Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. “Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.” “I have witnessed firsthand how Eric Ries weaves the impact of lean start-up methods with speed and scale into a big company. Marc Andreessen, Co-Founder and Partner at Andreessen Horowitz

So how can a big company become more startup-like or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries' book shows you how.' 'Startups are experiments-some are successful, some aren't, but they're the best way to bring new ideas to market. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. “ Eric Ries just might be the new Peter Drucker.

The startup way